The first full episode of the anime adaptation of the famous
video game “ Blue
Archive ” is surprising viewers by appearing as an
advertisement on YouTube, with a duration of more than twenty-five minutes .
This strategy, possibly unprecedented in the world of anime, has generated
quite a stir, catapulting the series into the trend and accumulating millions
of views.
“Blue Archive”, known for its popularity in the world of
gacha video games for smartphones, has conquered a wide audience with its
attractive gameplay and captivating waifus. This transition to anime
was highly anticipated, and the decision to release the entire first episode as
an online advertisement has proven to be a bold but effective move in
maintaining public interest.
The “commercial” not only offers the full
episode, but also includes commercial breaks from the game itself, adding an
extra layer of immersion for viewers. This innovative strategy
not only increases the visibility of the series, but also strengthens the
connection between the anime and the game, enhancing the impact of both
platforms.
The anime adaptation of “Blue Archive” is by
Yostar Pictures, a studio recognized for its magnificent animation quality. With
this collaboration, it is expected that the series will maintain the same
visual excellence that has characterized the studio in its previous productions.
In summary, the strategy of presenting the first
full episode of “Blue Archive” as an ad on YouTube has proven to be a success ,
generating great interest and guaranteeing a solid viewer base for the rest of
the series.
- " I'm
afraid players will feel bad if they skip this announcement ."
- « Yostar,
what an interesting company ».
- " An
entire anime episode in one commercial, incredible ."
- « If
I'm not mistaken, the first episode of Kikai Sentai Zenkaiger also
appeared in an advertisement .»
- " Maybe
this is the first time I regret having paid for YouTube Premium ."
- « An
advertisement with an anime episode? I love the company behind Blue
Archive, as inventive as ever . »
- " Putting
an entire episode of the anime in an ad is indeed strange and innovative ."
- « It's
incredible, right? The best thing is that the ads themselves within the
anime are for video games, so those junk ads with spoiler scenes are over .
- " I
think Mobile Suit Gundam NT did the same thing in 2018, putting the first
twenty minutes of the movie through YouTube ads ."
- " I
think I'm going to stop paying for YouTube Premium ."
- « What
an aggressive advertising strategy that Blue Archive has, it's really
interesting .»
- " I
haven't seen the first episode yet, so I hope to find this ad at some
point ."
Source: Otakomu
