In China, a Pizza Hut promotional campaign was launched in collaboration with the Azur Lane franchise. In this campaign, the characters of the smartphone game look like restaurant employees to promote the new products of the pizza chain.
This campaign will also be promoted in Japan, but it was mentioned that, although at the moment it is impossible to physically take this campaign to restaurants due to the pandemic situation in the country, they are going to look for ways to implement a special event to the Japanese game server.
About Azur Lane
Azur Lane is a hybrid free-to-play game between RPG and horizontal shooter available for iOS and Android devices.The franchise inspired an anime adaptation released in October 2019 and produced by Bibury Animation Studios.
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