No Game No Life in trouble again for being considered ‘inappropriate content’

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An American store specializing in board games called Ultra PRO, decided to remove from its catalog a mat that featured an illustration of the popular No Game No Life franchise after a user on Twitter complained to the store for selling inappropriate content for teenagers. .

The mat in question showed Shiro and Steph, two of the protagonists of the renowned franchise, in poses and outfits that were too revealing.


The Twitter user complaint reads as follows:

I'm just going to say this: I don't like that this company that sells board game accessories also makes and sells rugs with illustrations as obscene as an 11-year-old girl posing that way.
After this message, there were different responses in the public. Some defended the store saying that it is only a drawing and that the decision was being exaggerated. Others, however, ran in favor of the user who complained that "a product like this only incites child pornography."

The No Game No Life franchise has been involved in recent controversies in both the United States and Australia due to the fact that its products were withdrawn or even banned with the justification that the illustrations on the covers of some of its novels could incite behavior. undue in its young population.


About No Game No Life

Author Yuu Kamiya began publishing the light novels through Media Factory publishing house MF Bunko J in April 2012. The publisher published the 10th compiled volume in January 2018.

The play inspired a twelve-episode anime adaptation produced by Madhouse Studios, directed by Atsuko Ishizuka and scripts written by Jukki Hanada, released in April 2014. To date, there are no indications of a second season being produced.

© 榎 宮 祐 (著, イ ラ ス ト) / KADOKAWA

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