The second season of
“ Mashle: Magic and
Muscles ,” which began in January and ended recently, has left an
indelible mark on the world of anime. However, its impact continues to
reverberate, especially after the viral phenomenon unleashed by its opening
song. Tsukuru Magazine has revealed surprising facts about Hajime
Koumoto 's series .
According to the
report, digital sales of the “Mashle: Magic and Muscles” manga volumes have
experienced astronomical growth, multiplying by more than ten since the
premiere of the second season anime .
This phenomenal rise
is largely attributed to the online popularity of “ Bling-Bang-Bang-Born ,”
the opening song of the second season, performed by Japanese hip-hop duo Creepy
Nuts .
“ Mashle:
Magic and Muscles ” chronicles the exploits of Mash Burnedead, an
altruistic, sweet-loving young man, determined to use his inhuman strength to
overcome any magical challenge that comes his way at the Easton Academy of
Magic. This comic action series has been compared favorably to hits
like “One-Punch Man,” as it parodies the magic genre popularized by “Harry
Potter.”
Although the first
season of “ Mashle: Magic and Muscles ” already had a
dedicated fan base, the new season has opened the floodgates for the general
public. Social media influencers have harnessed the potential of
“Bling-Bang-Bang-Born” to create viral content on platforms like TikTok,
YouTube, and Instagram. Mimicking the anime dance sequence has become
a common phenomenon, with “Bling-Bang-Bang-Born” used in over a million videos
on TikTok.
This phenomenon is
reminiscent of the days of “ The Melancholy of Haruhi Suzumiya ”
and its famous dance “ Hare Hare Yukai ,” where an anime's
recognition skyrocketed thanks to a catchy song and dance. However, in the
modern era, series like “ Oshi no Ko ” have achieved massive
popularity thanks to their songs. Even companies have taken advantage
of popular anime series like “Jujutsu Kaisen” to attract new customers on
social networks, paying tribute to fans' favorite songs.
Source: WSJ Manga
