For months,
the internet was littered with illustrations that attempted to copy Studio
Ghibli's iconic visual style using artificial intelligence. Although thousands
of users shared these images on social networks, the legendary animation house
preferred to keep absolute silence. Now, Toshio Suzuki, producer
and president of the studio, decided to explain the real reason behind his
silence and launch a fairly clear stance on this technology.
In a recent
interview, Suzuki revealed that during the rise of computer-generated imagery
he received a flood of requests for feedback. However, he decided to reject
them all because he considered from the first moment that it was a simple
passing fad that would end up boring the public in a very short time. As the
months went by, the phenomenon effectively lost strength without the need for
the studio to issue statements or legal action.
For the
producer, algorithm-generated content lacks soul and true artistic value.
Suzuki noted that while the technology can emulate certain animation patterns,
anyone with a modicum of knowledge immediately notices that it's artificial.
According to his words, these types of results mean nothing or are interesting
for those who really appreciate art, contrasting the coldness of the machines
with the absolute dedication of creators such as Hayao Miyazaki.
Founded in
1985 by Hayao Miyazaki, Isao Takahata and Toshio
Suzuki, Studio Ghibli has established itself as one of the
most acclaimed and respected animation houses in the history of world cinema.
With masterpieces of fantasy that have captivated different generations, the
company maintains a production philosophy focused on traditional hand-drawn
drawing, where human detail is the cornerstone of each story.
Suzuki also
shared a rather curious detail about Miyazaki, commenting that the legendary
director is so isolated from outside noise while working on his projects that
he doesn't even know what artificial intelligence is. When asked what Ghibli's
role will be in this new technological era, the producer made it clear that
Miyazaki's artistic essence can never be replicated by any computer,
demonstrating to the world what it really means to make art with human hands.
