A few days
ago we reported that the Mie Kotsu bus company in Japan had
become involved in a controversy with feminists by announcing the launch of two
anime characters that would serve as their official mascots. It is
about a man and a woman, but it was the design of the latter that attracted
criticism from women.
It turns out that the feminist community was upset by the fact that the girl's design "shows her as a sexual object and she is the only one with a suggestive pose." Unfortunately, these types of controversies usually result in the women's victory by achieving the cancellation of the project they stood up against , but it seems that Mie Kotsu is not a company that this group can break.
This is the first time Mie Kotsu has created official anime
characters. From January 26 to 29 of this year, the company invited its
users to propose the names that its young representatives will wear in bus
driver uniforms , also offering a reward of 50 thousand yen to whoever
proposes the names that are selected.
What was the company's response to this controversy? On February 2, Mie Kotsu issued an official statement informing: " We are aware of the various opinions we have received, but there will be no changes for this campaign ," and even the buses with the lettering of these characters are already in operation.
This “don't give in” attitude has given hope to fans of
the anime industry , who hope that more companies will begin to ignore
the ill-founded criticism from feminists in Japan:
Source: Otakomu