Oregairu collaborates with a beverage brand

The official Twitter account for the beverage brand I LOHAS announced a collaboration with the Yahari series Ore no Seishun Love Comedy wa Machigatteiru (Oregairu), specifically with the character Iroha Isshiki.

【#最近しぼってる？コラボ第2弾公開】

📣ついに！#俺ガイル(@watariwataru)の #いろはす 登場！

『やはり俺の青春ラブコメはまちがっている。』より、本日誕生日「一色いろは」と待望のコラボ！
なんと、渡航先生書下ろしオリジナルストーリーを配信！#一色いろは生誕祭#だから私はいろはすを選ぶ

— い･ろ･は･す (@ILOHAS) April 16, 2020

I LOHAS is a beverage brand originating in Japan with an innovative twist on the classic form of hydration. Combining natural water sources with purification techniques, the brand has become one of the largest in Japan.

For his part, Watari began publishing the Oregairu light novels with illustrations by Ponkan8 in 2011. The series ended with the fourteenth volume, published in November 2019.

The play inspired an anime adaptation released in April 2013, followed by a second season released in April 2015. A third season was slated to premiere this season, but was delayed by the effects of the Coronavirus in Japan.

Source: @ILOHAS

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