Otakoi (オタ恋) , a new Japanese dating app specifically targeted at otakus , has sparked controversy on Twitter due to its promotional material, which features disturbing AI-generated images of attractive couples and women. The goal of the app is to connect people who identify as otaku , a term used to describe those with intense interests or hobbies related to anime, video games, idols, and more.
The term "otaku" often carries with it negative stereotypes, such as unhealthy obsession, underdeveloped social skills, and a unkempt appearance. However, the otakus themselves have claimed the term and use it as an antonym for "normies". Unfortunately, these stereotypes persist in the dating realm as well, especially for male otakus, who are often seen as less than desirable partners.
In response to this perception, the creators of Otakoi developed a dating platform exclusively for male and female otakus, with a tagline emphasizing the desire to meet someone who fully accepts your interests. The app works on a regular matching system, where users can express their interest in others based on their profiles and exchange messages if the interest is mutual. To help those users with less introduction skills, the platform provides profile bio templates.
However, what has caught the most attention from users are the promotional images used by the app. Both the official website and the Twitter account feature AI-generated images that have sparked controversy. These images mostly depict idealized young women and attractive couples, accompanied by typical AI-related errors such as blank stares, missing hands, and mixing skin textures of clothing.
One particular sponsored tweet, which caught the attention of many users, has generated considerable amusement due to its content and execution. Users have pointed out the irony of a platform targeted specifically at otakus using a biased portrayal of an otaku to promote itself. Speculation arose about the phrase used to generate the image of the “male otaku” with two right hands, fingers fused into the image of the couple, and an unidentified finger peeking out from under the woman's bag. These quirks only fueled the unrelenting reactions of the public.
Many described the announcement as a blatant attempt to attract male users to the app, especially considering that the app charges male users for certain basic features that are free for female users. As of the date of this news, the app has received a rating of 2.8 out of 5 stars on the Play Store and 4 out of 5 stars on the App Store.
The controversy surrounding Otakoi's promotional material raises questions about its approach to engaging users and its use of AI-generated images that do not accurately represent its target audience. As discussions continue, it remains to be seen how the app will address these concerns and adjust its marketing strategy going forward.
Source: Automaton Media
