Japanese company ATSUGI, manufacturer and distributor of women's stockings, was the target of multiple nasty comments for a post on Twitter. In response to the controversy generated, the company removed the publication on November 3 in Japan, arguing that it had "little moral conscience."
But what did the post say? It turns out that ATSUGI ran a campaign asking different artists, both professionals and amateurs, to make illustrations of girls using the company's products. The company's official Twitter account began to retweet the illustrations that were being shared, and although there were no problems from most men and women of all ages, some women expressed their disagreement with comments such as “ it is an illustration that illustrates women from the perspective of men, "" this is a sexualization of women "and the like.
These comments were posted on illustrations that showed girls lifting their skirts to show their stockings, products of the company's spin. Finally, the company issued the following statement:
"Apology and report on the" Campaign of Love to the Stockings. " There were some inappropriate expressions in the content posted through our official Twitter account on November 2. We deeply apologize to everyone who felt uncomfortable with this campaign. "
アツギ公式Twitter（@ATSUGI_JP)「ラブタイツキャンペーン」に関するお詫びとご報告
— アツギ【公式】 (@ATSUGI_jp) November 3, 2020
弊社公式Twitterで11月2日に発信いたしました内容において不適切な表現がございました。このキャンペーンにより多くの皆様に不快な思いをさせてしまいましたことを深くお詫び申し上げます。
It is worth mentioning that a somewhat similar situation occurred with a campaign carried out by Channel 5, who requested through Twitter their fans to perform fanarts of the original character “Catalina la Catrina” on the occasion of the Day of the Dead. While the campaign collected some pretty good illustrations, it went viral rather for all the NSFW (desecration) illustrations that the artists did on the character, prompting Channel 5 to cancel the contest.
Source: Livedoor News
