Popular Japanese outlet Myjitsu has published an article that sheds light on the sales of the acclaimed anime ' Oshi no Ko ' and its impact on the fan community. The anime has been widely discussed on social media and has been hailed as one of the best of the year 2023, but Blu-ray/DVD sales have paled quite a bit. The article explores the sales figures of 'Oshi no Ko' in comparison with other outstanding series of the season and raises questions about the current relevance of physical sales in a context dominated by streaming platforms. Join us in this analysis to learn more about this phenomenon and the possible reasons behind its sales numbers.
« Oshi no Ko has not ceased to be the topic of interest on social networks, being listed as the best anime of the year 2023. However, the accumulated sales of the first Blu-ray / DVD released on June 28 did not exceed 10,000 units, a detail that ended up surprising the fan community ».
« According to the data collected by Oricon around July 10, “Oshi no Ko” reached the fifth position in the weekly ranking with a total of 7,146 copies sold on the Blu-ray. On the other hand, it accumulated another 1,245 copies sold in the DVD version. Thus, combined Blu-ray/DVD sales rose to 8,391 in the first week, not exceeding the dream figure of 10,000 ».
An industry reviewer commented, “Since the first episode aired, “Oshi no Ko” became a constant trend on Twitter, and the opening theme music video quickly surpassed 100 million views. Naturally, the Blu-ray/DVD package was expected to sell an explosive number of units, but the results were not as expected. Reviewing the series released in Spring-2023, the third season of "Kimetsu no Yaiba" dominates in the sales ranking, adding more than 13,300 copies sold in its first week. There is a consensus that the third season of “Kimetsu no Yaiba” was the weakest of all, but even so, “Oshi no Ko” could not overcome those low numbers “ » .
« Anime fans were convinced that “Oshi no Ko” would be the surprise of the season in terms of Blu-ray/DVD sales, so these numbers came as a complete surprise. They highlighted comments such as: “ Did he lose to Kimetsu no Yaiba? Rather, they didn't even reach 10,000 copies sold ”; and “ Even though Blu-ray/DVD is on the wane, it's still a shame to brag about success if you don't hit 10,000 units sold . ” ».
« The same source commented on the matter: “ A long time ago, Blu-ray / DVD sales were taken into account as an indicator of the success of an anime, but times have changed. Many people consume the series through streaming platforms like Netflix, so some say that Blu-ray/DVD technology is already outdated. If you consider this, then it is understood that Oshi no Ko's numbers have not been spectacular, but why other series if they succeed in this sales category? “ ».
« In fact, hit anime from last year achieved absolute dominance in the sales rankings with overwhelming numbers. “Lycoris Recoil” racked up more than 23,000 copies sold with its first Blu-ray/DVD, the most first-week copies sold in all of 2022. On the other hand, “ Bocchi the Rock!” it also managed to break the 10,000-copy-sold mark, with more than 16,000 units sold with its first Blu-ray/DVD package. Why was "Oshi no Ko" unable to meet the same goal? ».
« “ Sales of 'Lycoris Recoil' and 'Bocchi the Rock!' meant that there were many dedicated fans who wanted to own the Blu-ray/DVD packs, or even just made their purchases to show their support for the franchise. It makes sense that such a successful series would attract such fans, doesn't it? ", the source commented. On the other hand, “Mobile Suit Gundam: The Witch from Mercury,” another anime series that was also lauded as one of the best of the year, had initial sales of 5,293 copies sold in its first week with its first Blu-ray/DVD package. . It doesn't matter how popular a franchise becomes, so not all of them are lucky enough or enchanting viewers enough to support them by purchasing the physical packs ."
Fuente: Myjitsu
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