While the pandemic of the new coronavirus disease (COVID-19) continues to have the world in crisis, the anime series seems to take advantage of this situation to launch advertising campaigns. The most recent is a direct hit from the past, performed by the 2009 series, Higashi no Eden.
A new official site entitled "All Selecao Project" was launched. The name refers to the group of twelve elites from the original anime, each of whom received a phone and 10 billion yen to save Japan. In the history of the site, Mr. Outside, the powerful founder of "Selecao", has decided to extend the offer to everyone.
Visiting the site will cause the user to be assigned a unique Selecao ID. From that point on, the user can freely navigate, including the characters' Twitter accounts, including the protagonist Akira Takizawa.
More additional content will be unlocked as more fans join and interact with the characters on Twitter. So far, a series of wallpapers have been announced.
About Higashi no Eden
It is an original series that premiered in Japan in April 2009, featuring eleven episodes produced by Production I.G studios under the direction of Kenji Kamiyama, who also wrote the scripts. The series also inspired three animated films released in September 2009, November 2009, and March 2010, all produced by the same team.
In addition, a novel written by Kenji Kamiyama and illustrated by Chika Umino was published in September 2009 through the Media Factory editorial, followed by a second novel by the same authors published in April 2010.
© 神山健治 / Production I.G • 東のエデン製作委員会
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